Scotland Bruce was the name chosen for a blended Scotch Whiskey bought by Indian distillers Radico Khaitan for distribution outside the UK.
Without losing it’s core values of tradition and taste, it needed a brand identity that was very Scottish, rugged and masculine, yet targeting a younger market than whiskies normally attract.
Branding
Design
Art Direction
Illustration
touch-up
Design
Art Direction
Illustration
touch-up
Moksha, a Sanskrit word signifiying the freedom of Nirvana, was the name chosen for an Indian triple distilled pure gran vodka by Indian distillers Radico Khaitan for distribution outside the UK, specifically emerging global markets.
With its red metallic bottle sleeve and logo comprising an enigmatic white out of red circle on black gestural brushwork, Moksha remains mindful of, yet unabashed by Vodka’s perceived Eastern European heritage.
Branding
Design
Art Direction
Illustration
touch-up
Design
Art Direction
Illustration
touch-up
Free Standing Display Unit (FSDU) for Pilot Pen runaway success; erasable ball pen Frixion. The loose pen display was designed based on the scythe part of the Pilot Pen logo and the Frixion tattoo theme from the packaging of the blister packs.
Branding
Design
Art Direction
Illustration
touch-up
Design
Art Direction
Illustration
touch-up
Self promotion
Original The Pavement Artist by F. de Paula Cembrano 1890.
Original The Pavement Artist by F. de Paula Cembrano 1890.
Masks
Colour manipulation
Noise
Cloning
Texture matching
Guassian blur
Perspective
Colour manipulation
Noise
Cloning
Texture matching
Guassian blur
Perspective
Self promotion
St Patrick’s Day.
Masks
Paths
Colour manipulation
Noise
Cloning
texture matching
Guassian blur
Perspective
Self promotion
St Patrick’s Day.
Masks
Paths
Colour manipulation
Noise
Cloning
texture matching
Guassian blur
Perspective
Dance Studio
Backdrop for general use.
Web
Display
Masks
Paths
Colour manipulation
Noise
Cloning
texture matching
Guassian blur
Perspective
Self promotion
Helen Mirren
Masks
Paths
Colour manipulation
Noise
Cloning
Texture matching
Guassian blur
Adverts for Indian distillers Radico Khaitan, for X Beer which they wished to market outside the UK to emerging global markets.
Featuring Danielle Lineker, it’s daring and aggressive and targeted at adventure-seeking 25-34 year-olds.
Concepts
Headlining
Design
Art direction
Retouch
Artwork
Adverts
Display